Yagan Square Creative Brief
After Yagan Square opened there were many discussions about the best way to communicate its cultural values. In response the Metropolitan Redevelopment Authority commissioned ‘Yagan Square Story, a creative brief.’
The resulting report was a comprehensive history of the many creative inputs into the making of Yagan Square. It mapped these into four overarching themes, each with five episodes and it showed how the different story molecules were all interconnected. The report was itself a creative contribution to Yagan Square’s ‘sense of place.
There were many original features of the report but the concept of the ‘durational festival’ is especially noteworthy. Explaining that ‘the story of Yagan Square is always more than the sum of its parts and a deliberate openness or ‘unfinish’ in the interpretation strategy is essential if the Square is to remain generative of new experiences, opportunities and encounters,’ we recommended that ‘the different stories are regarded as art commissions and that the roll-out of the interpretative strategy is explained as a ‘durational festival’, where ‘acts’ progressively come online.’